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John Elliott

John Elliott

John Elliott has always had an eye on building an apparel company: at the age of eight, the California native was already submitting sketches to major companies like Nike. Their reply was ‘a treasured inspiration that has travelled with him ever since.’ In 2012, Elliott launched his namesake company in Los Angeles. With a strong ambition to create tomorrow’s classics, the designer puts his passion and meticulous attention to detail into each garment, as he coordinates the production which is based in the city of angels. The label is known for using custom fabrics — the french terry is specially knit in the US, other materials are diligently sourced from around the globe, like Japanese selvedge denim. The vintage-effect fleece fabrics are renovated to stretch and change colour. Another unique detail is a ‘sun-drenched’ wash which mimics fabrics overly exposed to light, reminding of clothing vendors in California.

40% Off SS'20 Collection | May 7-10 | Promotion: X40COM